时时彩平台出租|重庆时时彩的规律

新东方少儿英语教育商品化趋势研究

时间:2018-01-10 10:22来源:英语论文
Research on English education commercialization trend – Taking New Oriental English Children Project as an Example新东方少儿英语教育商品化趋势研究
摘要随着全球化的发展。英语无疑将成为中国走向世界、进行合作的重要工具。因此,英语教育的重要性无言而喻。这使得英语教育的目标受众得以扩大,并且相应的学习英语的目的也变得多样且复杂。在此背景下,新东方进修学校,作为一个非常著名的英语教育企业,充分抓住英语学习浪潮这一机遇,获得了巨大成功,成功的商业化进程无疑是其获得成功的重要铺路石。因为新东方的成功,英语培训机构如雨后春笋般出现在中国,英语教育产业化的趋势也愈加明显。因此,本文旨在通过分析新东方少儿英语项目,研究并分析英语商业化的趋势,得出最适宜的英语教育商品化发展道路。17317
关键词  教育商品化   教育服务   英语教育   新东方少儿英语项目
重庆时时彩的规律中文摘要
毕业论文外文摘要
Title  Research on English education commercialization trend – Taking New Oriental English Children Project as an Example
Abstract
With the development of China, English changes from a professional subject which only few people study into a compulsory course in universities, senior schools, even primary schools. English education changes as well, more and more English education institutions spring out in few years, which shows commercialized English education springing out in China. English education commercialization makes the average level of English educators becomes lower and the education conditions become disordering, but it also renders English education efficient and persified. This article focuses on this change of English education and the trend of English education commercialization in order to find a suitable way to develop English education service. New Oriental Project will be an important example to be analyzed because it is a successful enterprise to commercialize English education. Therefore, this paper aims to conduct research and education in English commercialization trends by analyzing New Oriental Children English project. 源自六/维\论]文[网!加7位QQ324.9114 重庆时时彩的规律 www.mamitama.com
Keywords   Education commercialization   Education Service   English education
Children English Project
Table of Contents
 
1 Introduction...1
2 A Brief Review of the Development of English Education in China......1
2.1 Aim of English Education... .1
2.2 Subject of English Education....4
3 Literature Review............5
3.1 Definition of Commercialization and Education..5
3.2 Commercialization of Education in China.........7
4 A Brief review of New Oriental English project......10
4.1 Early Development of New Oriental School.10
4.2 Play Our Play Project of New Oriental School........12
Conclusion.........16
Acknowledgements..18
Bibliography.......19
 1 Introduction
Under today’s situation marked with the development of knowledge economy and economic globalization, China will further open up the market of service and trade and create more fields for foreign investment. English learners in China are beginning to realize that the ability to use English should be emphasized, so the way to teach English should be emphasized as well. In today’s China, English will undoubtedly become an important tool for China to face the world, and do the cooperation. So the importance of English education is obvious, which makes the target audience of English education expand, and the aims on learning English also become persified and complex. In this context, the New Oriental College of Technology, very famous English education enterprises, fully seizes this opportunity wave of English learning and achieves a great success. The success is undoubtedly contributed to the process of successful commercialization. Because of its success stories, English education institutions have sprung up in china recently; English education commercialization trend has become even more apparent. This paper aims at the studying of English education commercialization in order to get the balance between education and commercialization. New Oriental School as the symbol of the transition of English education commercialization successfully achieves the balance between education and commercialization. Therefore, this paper intends to analyze the functioning of New Oriental School and point out how English education commercialization develops which can make English education more efficient and vigorous. 新东方少儿英语教育商品化趋势研究:/a/yingyu/20180110/18942.html
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